Robert Spencer Potts
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Why Speed Thrives on Context
Throughout my career, I have seen speed as one of a company's greatest assets. I continue to believe this. Speed accelerates learning
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The World Cup Taught Buyers to Value Live Sports Asset by Asset
A summer packed with premium inventory gave brands and agencies a rare chance to price live sports with greater precision. By Spencer Potts One
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Decisioning Economics: A New Discipline for the Age of AI
For decades, software helped people make decisions. Today, it increasingly makes those decisions on our behalf. Every resulting recommendation, approval, prediction, allocation, optimization, and